However, that doesn’t mean you need to localize for all languages – choose the ones based on your target market. For Google Play, you can choose from 77 different localizations. The Apple App Store is available in 155 countries and you can localize content for 40 different languages. Basically, every single aspect of your app page.Īccording to MobileAction, localizing an app results in 130% more downloads and a 25% increase in revenue. So not only is it important to localize the game itself, but also the app store ranking factors like keywords, description, icon, images, preview video, and even the game title. Plus, Google Play and Apple App Store give advantage to localized games because localization improves user experience. It can be a total game-changer because it allows you to reach a global audience. Localization is a crucial part of app store optimization that often gets overlooked. All of these are great keywords for card games. Furthermore, you can spy on your competitors and see which keywords bring them the most traffic.įor example, keywords one card game uses for the US market are card, solitaire, casino, brain, spider, mind, strategy, puzzle, free. When choosing keywords, you need to consider relevance, competition, and search volume.Īpp intelligence tools can be very useful for keyword research because they give you access to top keywords and keyword suggestions. It consists of finding phrases that would lead someone to your card game, i.e., potential search terms and words that best describe your game. To break it down, keyword optimization is pretty much SEO for the app store. That means you need to take app store optimization to the next level.Īs you might know, keywords are an important ranking factor for the app store – they help you increase the visibility of your card game. However, you’d be surprised at how many users you can acquire organically through the app stores. And we’re going to be talking about that later in the article. Paid user acquisition campaigns are one of the best ways to get more users. Master ASO and Grow Your User Base Organically Furthermore, they like simple games that they can get into right away.ĭefining the interests and behaviors of your target audience helps you to not only improve your game but your user acquisition strategy as well. In general, card players play to pass the time, which puts them in the category of casual gamers. What are card players looking for in a mobile game, what are their gaming habits, what type of ads do they respond to, etc. This shows you that card games are popular with millennials and even gen Z.īesides age and gender, it’s also important to understand the behavior and interests of your target audience. Only a very small fraction of the audience is older than 44. 34% of the audience is aged 18-24 (13% female and 21% male) and 29% is aged 25-34 (8% female and 21% male). There are also card-collecting type games like Yu-Gi-Oh which are very popular with children and young adults.Ībove is an interesting age and gender breakdown for Three Magic Towers, a mobile card game by Mobile Games Entertainment.Īs you can see, the audience for this game is quite young.
Being able to play those classic games on phones, rather than using physical cards is really convenient. Traditional card games like solitaire and poker are loved by almost everyone, regardless of their age and gender.
You’d be surprised how diverse card gamer demographics are. You might think card games are primarily played by boomers.Īctually, there are a lot of young people who play them. To get you started, I have put together simple and practical tips for marketing card games that will help you make smarter decisions and achieve your goals. It’s possible to reach the top charts if you play your cards right (pun intended). What’s important is to arm yourself with knowledge and push forward.
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However, the path to success is not a straight line – it’s full of ups and downs. It’s what makes all the hard work worth it. Having a successful game and actually making money off of it is the dream of every developer or publisher.
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